The competition is the enemy. It’s war and you want to beat them into a thick paste. Then, the business can absorb the market share of its rivals and expand and be successful. When you think of all the major corporations on the planet, they have built a brand which has zero or very little competition.
It’s true that victory and your rivals are linked, but not in the way you may think. The simple truth is that competition in whatever form is healthy. Yep, this is true even if you have to lose for a little while.Continue reading