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brand

Brand Legitimacy - Zinny Factor
Inspiration, Lifestyle

What Adds Legitimacy To A Brand In 2024?

While marketing is still a highly effective industry and, of course, essential in almost every commercial sector, it’s true that consumers rarely look to marketing alone as a form of legitimacy. That’s because if I market a product I benefit from selling, you know I have a bias to present this to you in the most glowing terms. Many people have grown up through decades of discarding the claims made by marketing packages, knowing they’ve been carefully designed to sound as impressive as possible. Anyone who has held a fast food burger up to the image used to sell it knows this difficulty.

So – what efforts might add real legitimacy to a brand in 2024? Are there a set of proscribed measures that can be the best place to start? Or is it different for every industry? Well, of course, different permutations exist, and you may wish to shift your approach depending on your audience. That being said, if you’re looking to soak in bonafide legitimacy within your niche, then we’d absolutely consider the following advice:

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Online freelancer Success - Zinny Factor
Entrepreneur's Workplace, Side Hustle Series

Being Successful As An Online Freelancer

In the modern age, freelancing is becoming increasingly popular among working professionals. That’s because the internet has made it easier than ever to take the self-employed route. With an online job, you can work from anywhere in the world. Still, there’s a lot of competition out there for people who essentially build solo businesses from the comfort of their own home. The following suggestions should help you if you want to be successful as an online freelancer.

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https://www.pexels.com/photo/antique-architecture-art-castle-277763/
Entrepreneur's Workplace

Protecting Your Business from Digital Attacks

A lot of the news in today’s world is centered on data breaches and hackers stealing data. The threat posed by digital attacks on your company, brand or business is one that continues to grow, so you need to make sure you are taking proper steps to protect yourself.

If you think that you are never going to be the target of one of these attacks, you are mistaken as hackers go for anyone who looks like they may be an easy target. Here are a few ways that you can better protect your business from digital attacks.

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