Inspiration, Lifestyle

What Adds Legitimacy To A Brand In 2024?

While marketing is still a highly effective industry and, of course, essential in almost every commercial sector, it’s true that consumers rarely look to marketing alone as a form of legitimacy. That’s because if I market a product I benefit from selling, you know I have a bias to present this to you in the most glowing terms. Many people have grown up through decades of discarding the claims made by marketing packages, knowing they’ve been carefully designed to sound as impressive as possible. Anyone who has held a fast food burger up to the image used to sell it knows this difficulty.

So – what efforts might add real legitimacy to a brand in 2024? Are there a set of proscribed measures that can be the best place to start? Or is it different for every industry? Well, of course, different permutations exist, and you may wish to shift your approach depending on your audience. That being said, if you’re looking to soak in bonafide legitimacy within your niche, then we’d absolutely consider the following advice:

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