The world of websites has come a long way since they first came on the scene. Look at a website from the ’90s or even the 2000s, and you can clearly see how outdated they look today. There’s so much more you can do with a website and things are still changing.

In addition to new technology, there are certain trends that come and go. So if you don’t look after your website, you can find that it starts to look out of date quicker than you could have imagined. If you want to bring your website up to date and improve your online brand image, you need to pay attention to current trends and what customers want.

Assess Your Competitors

One of the most important ways to ensure your website is up to date is by keeping up with others in your industry. Unless your brand is one that’s going to be a trailblazer, staying ahead of others with your website, the most important thing is ensuring you don’t fall behind. If your competitors are all doing certain things with their websites, you want to make sure that your site is also offering the key things customers are looking for.

Integrate Customer Support

Customer support is vital for any brand, and it’s something you can offer via your website. By integrating your customer support with your website, you can help your customers get the answers they need. One way to do this is to add live support chat to your website. It’s a great way to bring your site up to date and ensure it’s in line with your competitors. You can also consider some self-service customer support options. An FAQ section or a knowledge base will allow customers to find the information they need quickly and efficiently.

Publish Fresh Content

Keeping the content on your site up to date is a must. If there’s outdated information, it could lead to various problems. Plus, publishing fresh content regularly is excellent for SEO. It’s important to check existing content to ensure it’s still relevant, making updates where necessary so that all information is correct. You can also implement a content marketing plan, including publishing blog posts or other content that will provide information and engage potential and existing customers. Sometimes content might need to be removed from your site too if it’s no longer relevant.

Carry Out a Site Audit

An audit of your website is the best way to get an idea of how it’s currently performing and what might need to be changed. It can tell you important things like how fast your site loads and if there are any technical issues that need to be resolved. You can also carry out an SEO audit, which will give you information about how your site might be performing with search engines and what you can do to improve your overall approach.

Don’t let your website go stale. Carry out regular checks and assessments to find potential ways to keep it up to date.