Blogging used to be something that only writers did to promote their work and help them further their careers, or that businesses used to drive more traffic to their websites, but these days many more people are using blogging as part of their personal branding.
Using blogging, to build your personal brand is a great way to attract employers and enable yourself to find your dream job. Sound good? Here’s what you need to do to use blogging to land that great job.
Set up your blog
Obviously, the first step to leveraging your blog to get a new job is to set up your blog. WordPress is probably the most intuitive blogging platform to use, and we suggest Nestify for hosting. All you need to do is choose a buy a domain (ideally this should be your name or as close to your name as possible) and choose a template that is professional and which represents your personality well.
Choose your niche
Once your website is up and running, you will need to start adding content to it. Before you do that, it is important to work out what niche your blog will be in. In other words, you need to work out which topics you will be blogging about.
A general blog might be good for showing off your writing skills, but it probably won’t help you land your dream job. If you want to do that, then you need to think about the most pressing issues in your chosen field and start writing about them.
For example, if you want to secure a job as a zookeeper writing about topics like wildlife preservation, animal care, and how various species live will get your further than simply writing about how much you love your dog.
Write an About me section
If your blog is about selling yourself, you will need to carefully craft an “About Me” section that tells readers who you are, what your qualifications are, and what you are interested in. This should be as brief as possible while still conveying everything you would want a potential employee to know.
Start creating content
Once all that is done, it’s time to start creating content for your blog. Ideally, you will want to write a wide range of content to showcase all of your skills and knowledge. The best way to do this is to write different kinds of posts including How-to’s, FAQs, lists, news stories opinion pieces, interviews, and infographics.
Anything that shows you have a deep understanding of the industry you are seeking employment in, and which will attract as many readers as possible will be ideal.
Of course, your blog, no matter how good it is, won’t help you land a new job if no one sees it, so you need to start promoting it. Post it on all of your social profiles, write guest posts for other blogs that will send traffic your way, send stories to the media, and basically do everything you can to build traffic.
If your blog is good enough and you promote it effectively, it may well attract the attention of employers in your niche, and that dream job could be closer in your reach than you ever imagined.