For most startups and burgeoning businesses, the workforce is the primary backbone of every productive department of any known industry. However, for almost every type of business, there’s always going to be workers that will leave the company.
Whether it’s seeking out new job opportunities, looking for higher pay, or generally unhappy with their current set-up, we can’t force these workers to stay in the same workplace.
There’s bound to be recruitment departments for every business to help fill in these gaps in every organization.
One of the best ways to let people know that you’re hiring is to go to job fairs to let people know that a position is needed. Sure, it might seem like you don’t necessarily need to go when you can staple a job posting on one of the boards there, but it’s known that face-to-face interviews and being able to talk to your applicants yield the best results.
Even though during the pandemic, things may seem a little different in how we now operate and what is the new normal, there are tips we’ve shared here that will come in very helpful.
Although, a problem with setting up your own booth in a job fair is that you want to stand out from the rest of your competition. In just about any fair, whether it’s a food fair, kid’s fair, or just about any event, your booth must need to stand out.
Does It Matter?
It does matter. When you’re thinking about your business, you’ll need to go through every minute detail of your company to know whether it’s worth investing in. Investing in a captivating job fair boot is an excellent way of increasing your engagement with your applicants.
Here’s why it’s a worthwhile investment:
- The first impression lasts – When your applicants will approach your booth, making an excellent first impression with your candidates can help ensure that they’ll have a far better experience with the business.
- Better marketing – Better promotions materials can help with how you’re going to market your business. Giving your company an identity that they can go with will help with the process.
- Helps Employee Retainment – Most of the time, the recruitment process and experience ensures that employees are retained. Again, the first impression for most individuals will usually shape how they see the company. If they know that the company is well-meaning and are genuinely concerned with their employees, most workers won’t leave.
Having a job fair booth is just like having your very own mobile recruitment office. You’ll be needing the same equipment and preparations when you’ll be at the office. Still, it’s essential to maintain the same professional decorum level when you’re in job fairs.
Targeting Your Market and Being Professional
In the recruitment process, interviews are an integral part. It’s best to ensure that the attendees already have a general overview of the company. Typically, the company’s name, banners, and other promotional materials will already give your business information.
It’s also important to be early when you’re setting up your booths. Most would consider it unprofessional if you’re still setting up the boot while everybody else is already done doing their thing. Setting up your booth right before the job fair can let your candidates know that you are punctual and disciplined.
Displaying different promotional materials on your table will also help you get the attention of walk-in candidates. It’s important to gear your materials to your target demographic. For instance, millennials are more drawn towards more vibrant and warm colors such as red, orange, and yellow. Most companies geared towards a more youthful workforce tend to use these colors in their logos and promotional materials.
When doing interviews, it’s important to be presentable. After all, you will be representing the company to potential new clients. Essentially, you will be serving as an extension of your company’s personality and identity, so it’s only appropriate to ensure that you’re looking good.
A part of looking presentable is also ensuring that you’re fragrant. Studies have shown that it’s easier to convince someone and agree with you if you smell good. Thus, you must remove any body odor with a high-quality lemon deodorant.
Technology is an excellent way of making the recruitment process for everyone. Don’t worry; you won’t necessarily have to spend thousands of dollars on new gadgets to expedite the hiring process. Most of the time, technology can come in the form of recruitment systems and computers that can make the recruitment process easier for everyone.
These recruitment systems will usually include forms, automated tests, and spreadsheets to effectively gather information about the candidates. And most of all, there’ll be low touch while you can keep a safe distance.
Overall, there’s plenty of ways of making yourself stand out from the sea of booths in these job fairs. When people know that you’re emphasizing your promotional materials and technological prowess, you’ll be the talk of the fair in no time. Everybody wants to work in a company that engages their employees and makes sure that everyone is having a good time.
Share what your thoughts are below in the comment section and how you are hiring during these times. Will you be attending any job fairs? We’d love to hear from you.