The role of a creative director in the world of entertainment has never been an easy one. After all, a monumental amount of pressure is placed on this individual’s shoulders. They are the brains behind the creativity of any production. The quality of the final show is down to them.
They take the lead when it comes to the concept and the way it is executed. This is a massive responsibility to burden yet it is something that is extremely rewarding and satisfying if it goes well. This blog post aims to provide crucial advice for anyone looking to get involved in creative direction. In fact, there may be some key tips for those who are already ingrained in the industry.
Firstly, when it comes to being a creative director, you are as good as your portfolio deems you to be. Check out the portfolio of Travis Preston of CalArts to see a fantastic example. If you have a selection of successful theatre credits and awards to back you up then people are going to feel confident enough to use your services. If your clients are well-known and have a good standing in the industry, then again people are going to have peace of mind when hiring you.
However, if you have qualifications but no evidence of putting this into practice, then that is where the issue lies. You are viewed as all talk but no substance in a sense. Getting those first credits to your name is the difficult part, but once the ball starts rolling there will be no holding you back.
In addition to this, as they say; knowledge is poor. This is definitely true when it comes to being a creative director. It would be extremely naïve to believe that you could go into this role whilst only knowing the literature of your region. You need to have a knowledge of theatre as a whole. You need to completely understand the whole process entailed; from audio engineers to light engineers. Furthermore, you need to have a contact book filled to the brim with individuals who are going to be accessible to you when you require and who you trust to emulate your creative views.
You will not make it in this industry if your people skills are not first-class. If you are to get the best out of people and if you are to get them to carry out your wishes then you need to know how to handle them. There is no magic formula either as every person is different. Productions are filled to the brim with stress and knowing how to handle this is important, especially when you are going to be pushing people in order to get the most from them. You will also have a key role to play when it comes to generating team spirit as well. Of course, none of this is in your job description but when it comes down to it this burden will largely be shouldered on you.
Creative direction is not an easy path to embark on yet it is a career that will provide you with excitement in abundance. Use these tips to help you on your way.