Social media can be both a tool and a liability to everyone operating in the business world. It’s used by employees, business owners managers and of course clients.
It’s a great way to interact and engage with a client base or find information about someone relevant to your company. You can spread a message across your social media and build a following. Or even draw attention away from your competition.
Today, let’s focus on it from the perspective of the employer because there are a few things that you should be aware of.
You Can’t Completely Erase A Social Media Post
This is arguably the most critical point that people must learn. You might think that you don’t need to worry about what you say because you can quickly delete it if you think you made a mistake.
While it is possible to delete posts on social media like Twitter, they are never completely gone. Nope, they live on because people will be able to access a cached version of that deleted post through the Google Indexes.
Even if they can’t do that, it’s possible that someone saw the post and saved it in case it was deleted. The ultimate point here is that you need to be careful what you say.
You Can Set It To Private, But What’s The Point?
There isn’t one because the whole point of social media is to create public content. If your social media page is private, then you will immediately be reducing your power, to market, to promote and to attract attention.
You should only set social media to private if you have no interest of building up a personal brand. Be aware though, these days most employers will turn to your social media profiles first when they begin to think about offering an interview.
If they can’t find any social media related to you online, this can be as bad as finding negative content.
Careful What You Post About
There are certain things that you shouldn’t post about on social media. For instance, you don’t want to write reviews of a business you work for or a business that you have worked for previously.
There are places online where this is socially acceptable. Check out something like the Quake Global Indeed page and you will find reviews from current and past employees. Glassdoor is another site where this is possible.
You should also watch out for posts that could embarrass the company or kill your professional image. There have been various issues where social media posts have resulted in someone getting fired due to the way it reflected on the business they worked for.
Social Media Can Be A USP
Last but not least people often say that the number of followers you have doesn’t matter online. Not true, it does matter because it can show a business owner that you have the power to attract, engage and impact an audience.
It’s no leap to say that a quality like this could be beneficial in a wide range of business industries. However, don’t make social media become all about the number because at the end of the day, that isn’t what matters but your ability to connect and relate with your audience.
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