Little Ways to Get a Big Edge

As a small business owner, you are always on the lookout for ways to make your company better. From the products you sell to the service you provide, there is almost always something which could do with a bit of change.

By doing this, not only will you give your business a good boost, but you will also learn more about the field on the whole. To help you out with this, this post will be exploring some of the best ways to make a big difference with a little bit of work.

Please note that this post basically relates more to product, but there’s a bit of service related tips too if that’s what you’re looking out for.


With companies like Amazon and eBay offering same and next day delivery, it can often be hard for small companies to compete. Thankfully, customers won’t expect you to provide the same as the giants, and you can afford to make a couple of compromises here.

Most importantly, you just have to make sure that your estimates are nice and accurate, along with providing postage for free. I see that this attracts a lot of customers.


Of course, along with the way that you send something, you also have to consider the way that you present it. Finding a box, packet, or plastic bottle manufacturer doesn’t have to take a huge amount of time.

Instead, you just need to look around the web, using reviews and forums to guide you. Loads of these companies can take you through the entire process of designing your packaging.

If I’m being sincere, I buy a lot of products online because it saves me time. Because of this I rely heavily on reviews and this has made me put more efforts in leaving reviews as well when I am satisfied with a product because I believe it will be of help to someone.

I particularly love it when I see pictures coupled with written reviews. I feel more confident in shopping from the seller. So as much as possible invest in your packaging and encourage your customers to leave reviews.

Customer Service

Nowadays, customers have developed a very specific set of needs. While this can make it hard to please people, it makes it a lot easier to predict exactly what they might want. When it comes to service, people will expect speed, politeness, and accuracy above all else. To handle this for you, it could be worth hiring the support of a customer service company.

Influencer Marketing

Like the way people want to buy things, the way that they are influenced has also changed over the last few years. Facebook, for example, was responsible for impacting over 50% of 2016’s online sales, and it doesn’t stop there.

With this sort of advert on the rise, now is an excellent time to start using these methods. It’ll just be a matter of finding someone to work with you and this person should align with your brand’s vision.

Some Outsourcing

Finally, as the last thing to consider, a lot of small businesses end up with more work than they can handle. In these cases, turning away jobs is like throwing away money, and you don’t have to operate in this way.

Instead, by using sites like Freelancer, you can handle all of this work without any of the hassle. This is a great way to make some money without having to do the real work.

Hopefully, this post will inspire you to start working harder on the edge which you give your business. A lot of new companies struggle a lot in this area, being forced to grow when they don’t know how. Thankfully, though, you now have a clear set of options, and this should be enough to get you on the way.

How else have you been able to push your business forward? Please share in the comment section as it could be of help to someone.

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*This is a collaborative post.