When those sales figures and profits are on the way up, you don’t have anything to worry about. But as soon as you notice a slight drop in those numbers, the panic sets in. You’re running around frantically trying to work out what’s going on, working your sales team long into the night to try and get more customers coming in. But it still doesn’t work.
No matter how much you improve efficiency, profits are still dropping and you haven’t got a clue why. It might not always be the case that you’ve done something wrong, sometimes there are outside factors that can affect your profits in ways that you didn’t even realize. When you find profits going into a nosedive, one of these things could be the cause.