Every business needs a lot of software for conducting operations. And many entrepreneurs are profoundly convinced that running a business is quite expensive because of the software and the equipment it needs.

In fact, software is not always expensive for SMBs (small to midsize businesses). The software tools propose premium versions and you can upgrade them when your business expands. But the web-based products do not always cost a fortune.

Personal Money Service specialists, who often interact with entrepreneurs that search for business loans, have analyzed top rated tools that aimed to develop the SMB and found free options. Here is the list of tools starting from email marketing to business development that are recommended by top-ranked businesses.

Blogging – WordPress

WordPress is a popular and convenient content management system (CMS). It was originally designed as a system for managing the content of blogs. But soon it gained great popularity not only among bloggers but also among small site owners. The program has evolved and improved thanks to the efforts of many programmers.

Najeeullah Babar, the president of Interloper, Inc. reports that with WordPress it’s extremely easy to create a webpage or a blog free of charge. Thousands of free plugins improve the core software functionality. If you want to buy other functionalities, developers will help you expand the core.

Protection – Avast Endpoint Protection

It is a high-performance antivirus solution, which is based on a powerful certified core marked with several awards. This solution provides a reliable, uninterrupted system protection. It also offers the web console, remote installation, real-time security alerts, scheduled automatic scanning and many other useful functions.

Business Planning- CoverWallet

Maxime Rieman from CoverWallet explains that this platform is created to help SMB owners to realize which risks and coverage need they can face. It can assist in buying insurance online and manage the policy data digitally.

This program inquires certificates from every party and tracks their receipt. It also sends notifications if their coverage did not meet the needs to be reviewed.

Free Email Marketing – MailChimp

MailChimp is a compilation of mail marketing and all sorts of email services. It proposes ready-made convenient solutions for integrating the capabilities of this mail service into third-party SaaS platforms or popular CMS. So, you can connect it to any of your applications, to WordPress engines, Drupal, etc.

It also provides full integration with Facebook capabilities. MailChimp can be integrated with popular third-party tools, for example, with Google Analytics, Google Docs, Zoho Docs, etc. Zondra Wilson from Blu Skin Care uses this tool to send email notifications to her customers about sales and skin care tips.

Social Media – Hootsuite

HootSuite helps work effectively with social networks. It will allow you to centrally manage your corporate pages on Facebook, Twitter, LinkedIn, and Google+. For example, you have news to announce. From HootSuite, you can send it right away to all social networks, track the reaction of visitors on all your social pages.

It also helps respond to comments, track what the customers say. You can automatically publish your RSS feed to your social profiles as well. Aaron Hockel, AltaVista Strategic Partners, recommends this tool to work with social media.

Storage and File Sharing – Evernote

Evernote is an electronic notepad. You install the program on your computer, the application on the phone and the tablet. From now, all your data in Evernote synchronizes automatically. Do you want to discard a photo from your phone? No problems, it can be done via Evernote.

Naturally, you need internet to sync with gadgets. Dan Gudema, the owner of StartupPOP, says that Evernote has been the essential free software he took advantage of over the past five years.

Analytics – Google Analytics

Google Analytics is the number 1 tool for many business owners. According to BuiltWith almost 31 million live websites use it. Google Analytics allows you to work with data from your
mobile phone. Using it, you can:

  • view key metrics and embedded reports;
  • compare date ranges and apply segments;
  • receive data in real time;
  • create your own reports with any set of parameters, metrics, and segments;
  • keep reports in a summary so that they are always at hand.

Risa Borsykowsky is the owner of Jewish Gift Place. She and thousands of other business owners confirm that Google analytics gives her an insight into landing pages, traffic, links, bounce rate,
search inquiries and other data.

What other free software do you recommend? Share below. If you enjoyed this article, subscribe to the blog to receive exclusive information right in your inbox!

*This is a collaborative post.